✨ THE skill of the future

You are now able to create ultra realistic images about anything that you want—and that creates a lot of opportunities. 

For example, my best performing advertisement for this newsletter is 100% AI generated. Some are even creating websites completely out of AI-generated assets or TV-commercials.

To do this we will use Midjourney. Midjourney is the image generation tool with over 16M users, that completely beats ChatGPT (or any other image generation tool) out of the park. 

Midjourney is incredible, but it has some downsides. Midjourney lives inside Discord (a messaging tool) and costs $10 per month. But, the downsides are nothing compared to the upsides. 

So, let’s get started on how to use Midjourney and what the best practices are on creating ultra realistic images.

Prompting

With Midjourney you can use natural language to describe what you want.

For example, if you want a photo of a desk with a macbook on it in a modern home office your prompt could look like this:

💬 /imagine a desk with a macbook in a modern home office –v 6 --ar 8:5” 

This already looks pretty good.

But, you need to be aware that this is a different sort of AI than for example ChatGPT. It’s great at creating photos, but less good at understanding. Midjourney can be the close enough type of AI.

That’s why sometimes your prompts will turn out differently than you hoped. 

For example, I asked for a Macbook but I got an iMac instead. Or if you ask for ‘a man without a beard’ I guarantee you will get a beard.

To counter this you need to be highly specific in your prompts and leave no room for ambiguity. Avoid the words you don’t want to have in your prompt. Don’t ask for a man without a beard, but rather ask for a ‘clean shaven man’.

Once you have defined the initial outline of what you want to create, you can start making your image really special by adding modifiers and parameters. 

Modifiers 

Where Midjourney really shines is the modifiers. These are words and instructions you give at the end of your prompt to change the end result.

For example, look at the difference in the outputs of these two prompts. 

💬 a business woman in an important meeting –ar 8:5 

💬 DSLR photo of a business woman in an important meeting. The woman is smiling, wearing a formal dark blue suit. --ar 8:5 --style raw --s 500

In the first example I only described the general idea of the picture and the aspect ratio of the image. In the second I example I added extra modifiers such as:

• DSLR photo

• –style raw

• –s 500

The modifiers that start with ‘--’ are also known as parameters. Parameters are options defined by Midjourney that change how an image generates. They allow you to change the style, size, and creativity of the images that you create.

There are a lot of modifiers and parameters available, and infinite amounts of combinations. So it’s unlikely you will generate the perfect image on the first go. But keep trying and experimenting, you will also discover it’s a lot of fun.

This should already give you a pretty good basis of creating ultra realistic photos with Midjourney. Want to learn more? Then check out the full guide on the website.

It’s time to say goodbye to traditional stock photos. Nobody likes them anyways.

Most stock photos are awkward looking, random, and unoriginal. They won’t do your website any good. But with the skill we just learned we can create our own stock photography on the fly.

And here’s why that is awesome:

• You can create highly-relevant stock photos.

• It’s unique. No one else will have the same photo on their website.

• You own the commercial rights.

• They don’t cost you a penny.

As an exercise, go through your website or other marketing material and find stock photos that you want to replace.

You can either recreate the stock photo by describing the photo in Midjourney or create a completely new idea that better suits the content.

In either case you can make it unique, more relevant, and even alter the colors (to create a better contrast or make it more on-brand).

For example, left is the most commonly used stock-photo that is active on over 2M+(!) websites. On the right my unique creation with Midjourney.

And this works even better for photos without people.

So, once you get a hang of creating images with Midjourney start with replacing your stock photos. And in return get high quality, unique, and relevant images.

Brainstorming meetings are fun, until you need to type everything over from the whiteboard.

But there’s a quick solution:

1. Take a photo of the whiteboard

2. Upload the photo to ChatGPT (plus)

3. Ask it to transcribe the text in the photo

4. Optional: Ask it to organize the data in a certain way, e.g. place the contents in a table

This works extremely well. Even if you (or your colleague) have an interesting handwriting.

📚 Guides

• Analyze data blazing fast with AI.

• Turn text into realistic spoken audio.

• Create realistic images with Midjourney.

🛠️ New tools & Updates

• Modelize.ai - Creates automated AI workflows. For example, ask ‘I want to sell toys for babies online’ and Modelize will do automatic market research, write a business and branding plan and come up with marketing tactics.

• Guidde - The easiest way to create how-to guides and SOPs.

• Tabilize - Make interactive data dashboards from your spreadsheets.

• ubique - Send personalised sales videos at scale.

• Podsqueeze - Automatically turn your podcasts into short clips, blog posts, social posts, and much more.

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See you next Thursday! 🫡

— Jerry