✨ How to write LinkedIn posts with AI

Great marketing (and LinkedIn posts) always begins with understanding your target-audience.

So let’s start with that.

1. What makes your audience tick?

A fundamental truth is that your audience doesn’t care about you and your business, but they care deeply about themselves.

But you can make your audience care about you if you help them solve their problems.

Learn about their pain points, doubts, and the goals they want to achieve.

The best way to do that is to speak to your audience, the second best way is to use AI.

Here’s a simple prompt you can use to create a persona. It lists out the main problem, pain points, doubts, and how your product can help with that.

<task>
Generate a detailed user persona based on the provided product and target audience information.
</task>

<input>
Your Product: [Your product / service you provide]
Your Target audience: [Your target audience]
</input>

<instructions>
1. Analyze the provided information to understand the ideal user's characteristics and needs.
2. Create a persona with a name, age, occupation, and relevant demographic details.
3. Write a one-paragraph summary introducing the persona, their goals, challenges, and how the product helps them.
4. Identify the main problem the persona is trying to solve.
5. List 3-5 pain points or challenges the persona faces.
6. State the persona's primary goal related to the product.
7. Describe 3-5 key benefits the persona would experience from using the product.
8. List 2-3 potential doubts or concerns the persona may have about the product.
</instructions>

<constraints>
- Persona summary: 50-100 words
- Avoid stereotypes or offensive characterizations
- Ensure persona details are relevant to the product and target audience
- Use clear, concise language
</constraints>

<output format>
[Persona Name], [Age], [Occupation]

Persona Summary: 
[One paragraph summary]

Main Problem: 
[Primary problem or need]

Pains:
1. [Pain point 1]
2. [Pain point 2] 
3. [Pain point 3]

Main Goal:
[Primary goal]

Product Benefits:
1. [Benefit 1]
2. [Benefit 2]
3. [Benefit 3]

Doubts: 
1. [Doubt/concern 1]
2. [Doubt/concern 2]
</output format>

Copy this prompt and only replace the input variables within the <input> brackets.

Now that we have a good understanding of your audience, anything else comes easier. You know what to write about, who to write for, and what to address.

2. How to write great LinkedIn posts with AI

It’s easier than ever to create LinkedIn posts with ChatGPT but most of the times this results in boring and repetitive stories.

And people are also catching on what is AI-generated and what is not (I’m looking at you ‘delve’, ‘harness’ and ‘embark on a journey’).

Here’s how you create LinkedIn Posts that people love (with the full prompt at the end):

A/ Start with an emotion

To get people to read and respond about what you have to say, you have to spark some kind of emotion.

LinkedIn is not that much different than Instagram or TikTok, it’s just people scrolling to be entertained.

If your post completely lacks any kind emotional reaction, your post will fall flat.

Try to provide some of these emotions:

• Finally! Someone said it.

• YAY! this is good news for me.

• Ohhh - i finally understand this thing i was confused about thank you.

• WOW - this is incredible.

Next time you write your posts pick one of these as a starting ground and try to frame your post around that emotion.

And keep in mind that these people on LinkedIn are the same people that binge Ex on the Beach when they get home.

B/ Create content for your audience

This seems straightforward but the best thing you can do is accepting you can’t please everyone. Try to address a specific target audience with your content.

Use the framework from the persona analysis to find ideas for content that you can write about that you know will provide value to your audience.

C/ Have a great hook

If you don’t have a great hook for your post then the rest of your post will not see the light of day.

The hook is usually the first sentence of your LinkedIn posts which is designed to be the scroll-stopper of your posts.

In your hook you want to trigger an emotion and create a curiosity gap that give people no choice but to read your post.

Luckily AI is great at creating scroll-stopping hooks.

D / Make it sound natural (write like you talk)

The default writing style of AI tools like ChatGPT is academic and not made for writing on the internet. It’s full of cringey words that you would never use in a conversation.

The trick is to write at a 6-7th grade reading level and avoid long sentences with buzzwords like harness, embark, delve, elevate, etc.

Now, let’s add everything together in one mega-prompt for creating great LinkedIn posts:

The prompt for creating LinkedIn post

<task>You are a skilled social media content creator with a knack for crafting engaging, thought-provoking LinkedIn posts. Your task is to create a compelling personal LinkedIn post, including 3 potential hooks and the main body text.</task>
<input>
Story / Topic: 
Desired Emotion: 
Target Audience: 
</input> 
<instructions>
1. Analyze the provided topic or theme carefully. Identify the key points or insights to highlight in the post that will resonate with the target audience.
2. Consider the desired emotion and use it to guide the tone and messaging of the post. Aim to evoke this emotion in the reader.
3. Brainstorm 3 attention-grabbing hooks that will draw the target audience in and make them want to read more. Each hook should be a short sentence or question (max 150 characters) that teases the main topic or insight and elicits the desired emotion.
4. Create the main body text of the post (max 1300 characters). Expand on the topic, sharing valuable insights, personal experiences, or thought-provoking questions that align with the target audience's interests and needs. Write in a conversational yet professional tone that evokes the desired emotion.
5. Ensure the post offers value to the target audience. Aim to educate, inspire, or provoke meaningful discussion. Avoid purely promotional content.
6. Conclude the post with a clear call-to-action or thought-provoking question that encourages engagement and aligns with the desired emotion.
7. Review the post for clarity, conciseness, and impact. Ensure it resonates with the target audience on the LinkedIn platform.
</instructions> 
<writing style>
This is very important, you need to follow the writing style below.
Use clear, direct language and avoid complex terminology. Aim for a Flesch reading score of 80 or higher. Use the active voice. Avoid adverbs. Avoid buzzwords and instead use plain English. Use jargon where relevant to the target audience. Avoid being salesy or overly enthusiastic and instead express calm confidence. Adjust the tone to align with the desired emotion.
</writing style>
<constraints>
- Hooks: max 150 characters each
- Body text: max 1300 characters
- Focus on providing value, not self-promotion
- Include a clear call-to-action or discussion question
- Ensure the post evokes the desired emotion in the target audience
- Avoid buzzwords and stiff professional language. Closely follow the writing style.
</constraints>
Use this format for your output:
Potential hooks:
1. [Hook 1]
2. [Hook 2]
3. [Hook 3]

Replace your own input by replacing the placeholder variables within the <input> tags.

Why this prompt works:

• It creates a strong hook that make people stop scrolling

• It writes at a 6th grade reading level that everyone can understand

• It tells a story that brings you down a slippery slope.

However, your input is important. If you have nothing to tell you won’t get a good story.

Garbage in = garbage out.

P.S. this works best with Claude - ChatGPT is sometimes a bit too stiff to create natural sounding LinkedIn posts.

Want to get the most out of ChatGPT?

Revolutionize your workday with the power of ChatGPT! Dive into HubSpot’s guide to discover how AI can elevate your productivity and creativity. Learn to automate tasks, enhance decision-making, and foster innovation, all through the capabilities of ChatGPT.

Download the offer for actionable insights and tips on harnessing AI for a more efficient, impactful professional life. 

🛠️ New Prompts:

• Vidyard - Generate personalized AI sales video messages at scale

• Collato - A smart note-taker for busy people

• Speedlegal - Your personal AI contract negotiator

• Packify - Packaging Design with AI

• Limitless - Personalized AI powered by what you’ve seen, said, or heard

• Concepto - Design & code websites as simple as drawing what you want

• Stylar - Realize your perfect product deisgns with Stylar

Want more marketing content? Then sign up for Marketingwiz - starting next week with the first edition!

Enjoyed this newsletter? Forward it to a friend and have them sign up here.

See you next week!

Jerry